GROVE OF ANAHEIM

About This Project

We created a complete rebranding campaign of a concert and event venue in Anaheim, California, to attract hip bands and corporate events. The iconic feature of this venue was a water tower and the art deco features of the interior. We stylized the water tower to incorporate it into the logo and the various signage. The extensive branding campaign included the logo, banners, signage, website, identity system, and design of the water tower. Although it was a very successful rebrand for many years, the venue eventually rebranded again after City National Bank became the primary sponsor.